The Consumer of Healthcare 2025: UnitedHealth CEO Assassinated, Consumers Are Angry, and the Role of AI

The Consumer of Healthcare 2025: UnitedHealth CEO Assassinated, Consumers Are Angry, and the Role of AI

Assassination of UnitedHealthcare CEO Brian Thompson

I delayed discussing the tragic news of the assassination of UnitedHealthcare CEO Brian Thompson on December 4th, 2024—a day healthcare may never forget—until more information emerged, and I could gather my thoughts.

The reports are varied, and I won’t repeat them in detail. However, there are disturbing elements emerging. A bullet left by the assailant could either signal a motive or be a disguise for something else. The message found on three 9mm shell casings reads: “Delay, Deny, and Depose.”

The healthcare industry has reacted with shock, and new safety measures are being put into place—more on that later. What we’ve also witnessed is a tidal wave of anger from consumers, with millions of criticisms directed at healthcare practices, especially related to the high costs of insurance and issues with claim denials. Some reports and lawsuits allege that UnitedHealthcare has been using Artificial Intelligence (AI) to deny claims. More on that later as well.

It’s important to note that most claims denials occur within commercial insurance, rather than Medicaid or Medicare. Medicare is relatively liberal in its referral procedures, except in extreme cases. Medicare Advantage (MA) plans, on the other hand, experience more delays and denials, though they are also aware of the potential long-term costs of delayed care. I have personal experience with that in my family right now, and we will discuss that shortly.

News outlets have taken notice of the issues within the healthcare insurance industry. Forbes recently ran a headline, “UnitedHealthcare denies more claims than other insurers—angering patients and health systems” (see the graph below from another source). CNN’s headline was “Killing of UnitedHealthcare CEO prompts flurry of stories on social media over denied insurance claims.”

There is no excuse for this crime. It is inexcusable. Period.

My Point of View on Healthcare

I’ve held an insurance license in Florida since I entered the healthcare field, and it is still active today. This education and experience have given me invaluable insight into the numbers behind healthcare. More relevantly, I’ve operated as a Third Party Administrator (handling claims), helped set up Medicare HMOs, and operated 40 medical centers serving over 100,000 patients. Over the years, I’ve also worked with 14 insurance companies, some of which were shared or full-risk partners. However, UnitedHealthcare was never a partner in Florida, as they were not a dominant player in the state nor particularly receptive to partnerships.

Additionally, I hold 30 patents, primarily in the use of technology within healthcare, and I’ve built three separate healthcare technology platforms. On the technology side, we did use Change Healthcare (now owned by UnitedHealthcare’s parent company) in our EHR platform, as it was a necessary tool in the industry. Though I’ve never been a client or partner of UnitedHealthcare, I hold no bias against them.

During our operations in South Florida, most of our administrative centers were fortified, and some medical centers, particularly in Miami, had armed security. While the threat of violence was always present, it never escalated. Since we live in Florida, we also allowed team members to be armed, provided they followed both legal and company regulations. Fortunately, no serious incidents occurred. Having attended hundreds of investor presentations across the country, I’ve been to the hotel where this murder occurred numerous times. I understand the environment, as I’ve frequently traveled alone.

UnitedHealthcare is a subsidiary of UnitedHealth Group Inc. (UNH: NYSE). UNH is one of the largest companies in the United States, with a market capitalization of $500 billion, revenues around $375 billion, and approximately 4.7 million members and beneficiaries, ranking third in the U.S. behind Kaiser (a non-profit) and Elevance (formerly Anthem). Through its Optum subsidiary, UnitedHealth employs more doctors than any other organization in the U.S., with around 40,000 physicians.

During our operations, we often dealt with referral denials and frustrated customers, and while the threat of violence was always present, it never became a serious issue. Our denial rate was very low—under 3%. Most denials were related to referrals for additional doctors or diagnostics, as we prioritized patient health. As a full-risk provider, we had both a financial and ethical incentive to keep our patients as healthy as possible.

2024: A Pivotal Year

As we’ve noted in previous blogs, the healthcare system is broken and is worsening. It will undoubtedly get much worse with 14,000 new baby boomers transitioning from commercial insurance to Medicare every day. This is a massive shift. My suspicion is that, if there is a root cause behind the assassination, it’s likely tied to commercial or employer-based insurance administered by UnitedHealthcare—though this is not certain. As I mentioned, Medicare Advantage (MA) plans do carry the financial risk if care is delayed, but commercial plans might offer a more plausible motive.

The Consumer is Angry and Fed Up—AI Can Help, Not Hurt

We’ve reached a tipping point, as evidenced by the 80% of consumers dissatisfied with healthcare. This anger is leading many to take back control, and one of the ways to do so is through their data. Most consumers can’t see or imagine that a broken system can be fixed. The assassination of Brian Thompson is a stark reminder that consumers are fed up with waiting for improvements. Healthcare companies have already responded by tightening security, with armed guards and metal detectors now appearing in most local hospitals.

-Noel J. Guillama, Chairman

About HealthScoreAI ™

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